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Introduction to Search Engine Optimization Agenda of the session Working of Search Engines What is SEO? How Does Google Works? Google Algorithms Top Ranking Factors Learning Resources Search Statistics 93% of online experiences begin a search engine In 1999 it took Google one month to crawl and index 50 million pages, however, in 2012 it took less than one minute! Google receives over 63,000 searches per second on any given day. 50% of search queries are four words or longer. More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. 70-80% of people ignore paid search results, choosing to only click on organic listings Learning outcomes – Working of Search Engines Identify the need for search engines Describe crawling by search engines Describe indexing by search engines Describe common search techniques and strategies Describe the method of customizing search results Understand the importance o